Indonesians Start Wanting Hybrid-Electric Cars – The automotive giant in Indonesia is slowly but surely entering the era of electrification. One that reads positive behavior towards car electrification is Toyota. PT Toyota Astra Motor (TAM) sees people starting to become ‘literate’ in electrification. This is evidenced by the increase in sales of Toyota hybrid cars and BEVs in the country. It looks like, in the not too distant future, hybrid and electric cars will flood the streets of Indonesia.
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Indonesians Start Wanting Hybrid-Electric Cars
To date, PT TAM has introduced 11 models of electrified vehicles. Some of them start from Hybrid Electric Vehicles (HEV), Plug-In Hybrid Electric (PHEV), to Battery Electric Vehicles (BEV). Toyota has marketed all of these models in Indonesia through the Toyota and Lexus brands.
The Marketing Director of PT TAM said that from a market perspective, so far we have launched Toyota and Lexus of approximately 11 models. Including Hybrid, Plug-In Hybrid, and BEV (Battery Electric Vehicles) also for UX. Sales are approximate until this March since the beginning it was about 6,000 units. He conveyed this during a virtual conference last Thursday.
When looking at its product line, TAM first introduced HEV electrification vehicles through the Toyota Prius Hybrid in 2009 and the Lexus LS600h in 2010.
Now the electrification model is increasingly diverse. Toyota released the Prius PHEV, Corolla Cross Hybrid, Camry Hybrid, Corolla Altis Hybrid, Century Hybrid, C-HR Hybrid, and Lexus ES 300h. As for the BEV, Toyota has started selling it through the Lexus UX300e. The Coms EV and C+Pod EV are only product introductions.
Toyota’s electric vehicle sales reached 1,000 units by 2021. This gives Toyota confidence to be able to sell more this year. Optimism arises because the Camry Hybrid contributed three times the increase in sales. Namely, in the 2022 quarter, it managed to break through at 119 units, up 198% compared to last year.
In addition to preparing to produce hybrid vehicles in Indonesia in 2022, Toyota has launched the EV Smart Mobility program in Nusa Bali. Toyota plans to expand this program to other tourist destinations. This goal is very clear, namely in an effort to further popularize electrified vehicles.